World Poker Tour announced an international brand licensing agreement with Gaussian Networks Pvt. Ltd.’s poker brand, Adda52.com, under which it has agreed to license products and services on an exclusive basis in India. Adda52.com, India’s largest poker site, will have the rights to distribute select seasons of the WPT® television library, create WPT merchandise, and leverage the WPT brand to secure local sponsorship partners. In addition, Adda52.com will qualify players from India to participate in select World Poker Tour events held around the globe.
Founded in 2011, Adda52.com is unquestionably the market leader for online poker in India, a country with a population of more than 1.25 billion and a burgeoning poker community. In 2016, Adda52.com reached 800,000 registered users and hosted India’s first-ever 10 Million INR-guaranteed tournament.
“The association with the World Poker Tour comes at a very crucial time in India,” said Anuj Gupta, Founder & CEO of Adda52.com. “There is a poker boom and the Indian poker community is looking for a better tournament experience. With this tie-up, we want the poker community to be exposed to international standards of poker with better structures, well-defined tournaments, and the knowledge the WPT brings to the table.”
Adam Pliska, President and CEO of the WPT, adds, “We are proud to partner with Adda52.com, India’s premier poker platform, and to expand the World Poker Tour’s global footprint into one of the fastest growing markets worldwide. Alongside Adda52.com, the World Poker Tour is uniquely positioned to bring the WPT experience to millions of fans and players in India and help grow the mind sport of poker throughout the country.”
“The World Poker Tour has successfully implemented international brand licensing partnerships in Asia with Ourgame and previously in Georgia with Europe-bet,” said Angelica Hael, VP of Global Tour Management for the WPT. “We are currently in negotiations to execute similar partnerships in additional regions, and look forward to expanding the WPT’s global footprint even further.”