Adda52 Launches New Brand Campaign “Life Ko Ace Karo” With Ali Fazal & Badshah

India’s no.1 poker site,, has launched their “Life Ko Ace Karo“, a new brand campaign that seeks to establish poker as a game of skill and deepen engagement with the game. The idea is to take poker from a niche category to a mass category where most people start playing the game and get a chance to ace the ‘game’ of life using their skill, discretion, knowledge, and mental agility.

The campaign is different from the usual ones as it features your favourite artists: Ali Fazal, the well-known actor from hit series and Badshah, the superstar Indian rapper, who will be seen in a kind of avatar that nobody has seen before. It is a kind of an enthralling challenge between the two stars who try to challenge each other and win at each other’s game. Fazal tries to rap, while Badshah tries to act. However, they soon realise that the real challenge lies in playing poker on and that it is a true game-changer to sharpen the mind, improve skills and thereby ace the game of life.

  The “Life Ko Ace Karo” campaign conveys that poker is not gambling but a skill game that can help people to sharpen their minds, be quick thinkers and improve their life skills to tackle difficult situations and make real-life decisions. It reinforces the status of poker as a mind game that teaches life skills and is an extension of one’s personality. It instills the trust that poker is a game of focus that involves considerable skill, patience, judgment, discretion, knowledge edge, and sharp attention in order to win a game in contrast with gambling involving luck. The campaign also highlights the unparalleled feeling of beating a good challenge and winning against the real players using life skills.

Speaking about the new campaign, Mr. Krishnendu Guha, Chief Marketing Officer, Adda52 said,  “Poker is a game that requires presence of mind, astute strategy, and keeping a calm. offers even the most ordinary of us all—the ability to develop life skills through playing a game that needs involvement and thinking. This campaign talks exactly about the same – Online Poker at is accessible to all and can transform the ordinary into extraordinary. Sharpen your life skills and “Life Ko Ace Karo!” constantly works towards establishing new benchmarks by introducing a variety of campaigns and offers to encourage the uninitiated audience to try online poker. A couple of years back, they did the “Dimag Ko Bannao Aamir” campaign with legendary cricketer Chris Gayle to bust the myth that poker is a game of chance. Their latest campaign conveys a similar message and aims to attract more people to play online poker and ace the game of life by improving their life skills.

Play Responsibly!

The campaign is already live and will be promoted for the next few months. Head to, play online poker, improve your skills, and “Life Ko Ace Karo”. Do remember that to help you ace the game of life, you should have a serious and responsible attitude towards online poker. Also, don’t forget that only adults above 18 years of age can play and that too responsibly. Good luck!