In what is speculated to be the biggest ever marketing campaign of PokerStars, two footballers and the brand ambassadors of PokerStars – Cristiano Ronaldo and Neymar Jr starring in TV commercials on Facebook. PokerStars has exclusively tied up with Facebook to promote the two videos across the globe. Another PokerStars ambassador and the legendary footballer, Ronaldo Nazario has also given a special appearance in the video.
As per the official Press Release by PokerStars, the world’s largest online poker operator will combine the enormous popularity of Ronaldo and Neymar Jr, with the unparalleled scale and sophisticated targeting tools offered by Facebook, to engage gaming and sports fans and maximise the impact of the campaign. Ronaldo is Facebook’s most popular public figure with more than 104 million fans. Neymar Jr has more than 53 million Facebook fans.
Each video features poker as the centerpiece of the athletes’ evening with friends, and highlights the fun, social and competitive aspects of the game.
Watch the Cristiano Ronaldo Video.
Watch the Neymar Jr Video.
Michael Hazel, Interim CEO at the Rational Group added: “This is the biggest PokerStars marketing campaign in history and we are excited to launch with exclusive distribution on Facebook. Both videos show how each of the stars love the game of poker in their own unique way. The vast numbers of fans who engage with both stars make Facebook a great platform to reach a big audience. To put this into context the combined fan base for both superstars is a huge 157 million; the estimated global TV audience for the recent Champions League final was 180 million.”
To coincide with the global TV launch on August 17, PokerStars will also be running a separate promotion called ‘Dream Team Collection’. This involves online poker challenges and puzzles that incorporate Ronaldo and Neymar Jr, giving fans and poker players a chance to win various prizes plus a shot at $1,000,000.