SportsBaazi has appointed Afghanistan cricketer, Rashid Khan, as its brand ambassador. According to the sports gaming company, the decision to rope in Rashid Khan aligns well with SportsBaazi’s revamped brand identity to offer exciting new formats and user experiences.
SportsBaazi stated that Rashid’s popularity and rapport with the Indian audiences will serve in highlighting SportsBaazi’s primary communication theme, ‘LIVE Mein Hai Vibe.’ They believe that focusing on the Watch and Play category, Rashid’s presence with his year-round display of skills for Afghanistan’s National Cricket team and in franchise leagues like Big Bash League (BBL), Indian Premier League (IPL), Pakistan Super League (PSL), would align seamlessly with the brand’s pursuit for someone who exudes ‘LIVE’ spirit and is passionate about the game all the time.
Rashid Khan conveyed his excitement on the partnership, saying, “I am thrilled to represent SportsBaazi and be part of this unique opportunity to build spectator engagement gaming. The growth of skill-based games like fantasy sports in India over the last seven years is nothing short of fascinating. It’s an honor to see sports fans transition from mere spectators to decision-makers with the ‘LIVE’ feature based on their knowledge and understanding of the games. I am delighted to be part of SportsBaazi, a platform that celebrates every sport in India uniquely.”
Mr. Puneet Dua, CMO and Co-Founder of SportsBaazi, warmly welcomed Rashid Khan, stating, “Rashid Khan epitomizes the Baazigar spirit and has made a mark in the world of cricket with his skill and dedication, aligning perfectly with our vision. Through this association, we aim for Rashid to inspire our users to see challenges as opportunities for achieving success. Rashid has played a pivotal role in Afghanistan’s rise in world cricket, and we believe his representation will revolutionize the Online Fantasy Sports (OFS) industry.”
Rashid Khan’s popularity soared post Afghanistan’s impressive display at the ICC ODI World Cup 2023, marking their best campaign yet, showcasing Rashid’s impact on the team. With 72% of his 8.7 million social media followers being Indians, Rashid’s fan connection is undeniable. Simultaneously, SportsBaazi launched a ‘Watch and Play’ concept, inviting fans to participate actively in live skill games while watching their favoruite sports. This immersive experience brings fans closer to live events, prompting them to test their knowledge of the sport and player dynamics.
Source: Media Release